Subject to change

August 7, 2008

“Most companies would call themselves innovative and would claim they’re delivering an above-average service to their customers. Yet, their customers opinions might differ. If you drill a company on their innovation practices, they would probably mention two approaches they employ: 1. Their research department meets with target groups, compiles presentations for the upper management, which then occasionally hands those reports over to the development department. 2. Their research or marketing department comes up with competitive matrix of the products available from competition. In a meeting then, executives see that their product is missing a feature, and hence the development department is assigned the task of adding ‘an Internet-enabled installer’ to the product, since everybody else offers them, thereby creating market expectations.” subject to change by – Peter Merholz, Todd Wilkens, Brandon Schauer, David Verba